Mercedes-Benz @ Great World

About This Project

Inspired by Mercedes-Benz’s international appeal to a diversity of drivers and passengers and Singapore’s multicultural scene, we used six types of preserved natural moss and foliage to illustrate the map of Singapore. We wanted to bring out the visual representation of Singapore as a place with diversity and inclusiveness, and the newly launched Mercedes-Benz model is ideal for driving in Singapore.

Another message to convey in our design is Mercedes-Benz’s strong commitment to a sustainable driving experience. The design exemplifies the greenery we see all around Singapore and provokes the customers to think of Mercedes-Benz’s commitment to creating a more sustainable environment.